PROSPETTIVE. THE ECONOMY OF IMAGES


"Prospettive. The Economy of images" wishes to explore the relationship between art and economics and to expand the perspective field on reality.
This platform focused on photography and curated by Tosetti Value for Art, develops projects that aim to fuel reflections on our globalized world in synergy with the Research Center's economic studies.
The artists'gaze becomes the privileged point of view from which to move ideas that can offer increasingly new, lateral and forward-looking visions. Each time, the focus on collaborating with institutions and galleries allows us to look at photography in its substantive complexity and market value so as to share a conscious collecting and experience the work of art in its powerful yet normal daily life.

Tosetti Value collaborates with major market players with the sole intent of supporting the art system and enriching its corporate collection, both goals that are implicit in the Prospettive project. The corporate collection and exhibitions, the Tosetti Value Photography Award and the Observatory within the magazine Infinito, are the three devices around which Prospettive develops its activity.

EXHIBITIONS AND CORPORATE COLLECTION


The project of exhibitions within the Family office spaces was born in 2014 as part of "Prospettive. The Economy of Images." The exhibitions, combined with the program of talks, take visitors on a journey around the world and are the starting point for moving ideas that can offer increasingly new, lateral and forward-looking visions. The corporate collection brings together and puts into dialogue some of the works that were part of "Prospettive. The Economy of Images" and represents for the Family office an identity element and a powerful device for understanding the world.

TOSETTI VALUE PHOTOGRAPHY AWARD


The Tosetti Value Photography Award established in 2020, in collaboration with Artissima, aims to investigate the relationship between art and economics by expanding the perspective field on reality and is awarded to the artist whose photographic work is considered most effective in understanding the socio-historical and economic condition of our globalized world.

OSSERVATORIO


Osservatorio is the section of the magazine Infinito dedicated to exploring in depth important issues of contemporary visual research and key authorial projects at international level. A vehicle to further promote the work of artists who enter into dialogue with "Prospettive. The Economy of Images" through the Tosetti Value Photography Award and the other activities of the Family office's Art Division.

Art critic Luca Beatrice and economist Giuseppe Berta join forces to explore the relationship between the worlds of art and economics in words and pictures.

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